Mark O’Brien

Known for strong business acumen and leadership skills, Mark has a reputation for driving new business and building winning sales teams.

Born in County Laois, Republic of Ireland, Mark came to Canada in 1990 after graduating from Ireland’s Carlow Institute of Technology with a Higher National Diploma in Business, where he specialized in Sales/Marketing. Before accepting his current role as Senior Director, Dealer Solutions, he spent 20 years driving performance and sales revenues in numerous different industries. Previous titles include Vice President of Sales for Trader Corporation and Vice President and General Manager for ComFree. Over the years, his experiences have afforded him opportunities to transform sales organizations and drive strategic growth across Canada.

Described as goal-oriented and results-achieving, Mark specializes in sales channel re-engineering and revenue forecasting. Responsible for the subscription sales of all Dealertrack products and solutions for automotive retailers across Canada, Mark has a distinguished record for establishing critical partnerships with industry-leading digital marketing providers, OEMs, aftermarket providers, and online vehicle marketplaces.