One Team, Cox Automotive Canada wears #JerseysForHumboldt

As part of a countrywide initiative, Canadians showed their support for the Humboldt Broncos on Jersey Day, Thursday, April 12, 2018, by wearing sports jerseys. From coast to coast, Cox Automotive Canada team members stood with Humboldt in their jerseys or donned green and yellow in a show of support for the small Saskatchewan community.

“Jersey Day struck a deeply emotional chord with many Canadians,” said Wolfgang Robert, General Manager, Manheim Edmonton. “It’s an example of how hockey can unite Canadians living thousands of kilometres apart from one another. I know that all of our team members were pleased to take part.”  

A GoFundMe account in support of the Humboldt Broncos is now the largest in Canadian history – and one of the most successful campaigns ever. Late last week, the fundraiser surpassed $10 million, more than three times its initial target. Cox Automotive Canada team members were keen on joining and supporting the more than 100,000 donors in 65 different countries who had already contributed to the crowdfunding initiative.

In total, the Cox Automotive Canada team donated almost $9,000 towards the Broncos GoFundMe campaign this week. The funds are meant to help pay for the funerals of the individuals who died, or cover renovations required to accommodate the survivors who have lost mobility. Donations can also be made via direct bank transfer, using account number 5033709 and transit number 03178. 

The initiative #JerseysforHumboldt was inspired by a group of hockey moms in B.C. to honour the Saskatchewan junior hockey team. People from as far as China and Abu Dhabi took part in last week’s remarkable display of solidarity. Even more importantly, the Broncos themselves tweeted “We see you. We hear you. We love you. We are all #HumboldtStrong.”

 Last week was a perfect example of how willingly Cox Automotive Canada team members come together in the most Canadian way possible: with kindness in abundance, compassion in their hearts, and hockey sticks held high.