Mark McCash is a results-oriented leader with an established track record for managing automotive brands who joined Cox Automotive Canada in 2018. As the Director of Marketing, Communications & Public Relations, Mark manages the strategic development and execution of highly effective marketing campaigns that create awareness for Cox Automotive’s Canadian brands as well as the new and existing technologies, products and services that are transforming the way the world buys, sells, owns and uses cars. Mark also works with colleagues from around the world to ensure that Canada is aligned with Global and International strategies, guidelines and best practices that drive brand equity and business growth.
Previous to his time at Cox Automotive Canada, Mark gained valuable industry experience at both the retail and OEM levels in roles such as Sales Manager, Sales Operations Manager and National Product and Incentives Manager. In his previous role as National Marketing Manager for Kia Canada, Mark guided all Canadian marketing efforts for the entire lineup, including multiple new vehicle launches.
Mark holds an Honours Bachelor of Business Administration (BBA) from Wilfrid Laurier University.