Dec 5th, 2017
Cox Automotive Canada Launches Anti-Impaired and Distracted Driving Campaign
Cox Automotive Canada’s Corporate Social Responsibility (CSR) Cornerstone ‘Cox Cares’, releases a series of videos to raise awareness
Mississauga, Ont.—December 5, 2017—Today, Cox Automotive Canada launched an impactful campaign as a reminder of the perils of driving impaired or distracted.
Approximately four Canadians every day are killed due to impaired driving crashes*. Distracted driving has grown to the number one risk on our roads and is a contributing factor in 80% of collisions**.
“As an automotive company, it is important to continue to remind Canadians of the risks of impaired and distracted driving” said Maria Soklis, President of Cox Automotive Canada. “If this campaign saves even one life, it will have been worthwhile.”
The campaign will feature three videos created in both French and English and feature several Cox Automotive Canada executives from our Dealertrack and NextGear Capital businesses.
It will target the automotive community and Canadians over the holiday season through Cox Automotive Canada’s media channels.
About Cox Cares
Cox Cares is the cornerstone of Cox Automotive Canada’s corporate social responsibility (CSR) program. Cox Automotive Canada is committed to supporting communities and charitable initiatives across Canada.
* MADD Canada. “The Presence of Alcohol and/or Drugs in Motor Vehicle Fatalities, by Jurisdiction: Canada, 2013 (November 2017)”
** Insurance Bureau of Canada website.