» Cox Automotive Canada launches awards for Georgian College’s Automotive Business School of Canada to support inclusion and diversity

Cox Automotive Canada launches awards for Georgian College’s Automotive Business School of Canada to support inclusion and diversity

MISSISSAUGA, ON (May 20, 2021) – Cox Automotive Canada announces the creation of The Cox Automotive Canada Inclusion Award and The Cox Automotive Canada Diversity Award for eligible students at Georgian College’s Automotive Business School of Canada. Beginning this fall, Cox will donate $2,500 for each award to be given to two successful recipients who recognize an automotive industry opportunity to drive change or champion its transformation, and:

  • for the Inclusion Award, self-identify as Black,
  • for the Diversity Award, self-identify as female, Black and/or self-identify as being of Indigenous ancestry.

Both awards also recognize and support the efforts being made by Accelerate Auto, a not-for-profit organization dedicated to increasing Black representation in the Canadian automotive industry.

“The globalized nature of the auto industry requires a diverse workforce that welcomes everyone, which is why we are proud to support Accelerate Auto’s vision with Georgian College’s help to champion students with inclusive values as future leaders,” said Maria Soklis, President, Cox Automotive Canada & Brazil. “Diversity and inclusiveness are not only pillars at Cox Automotive Canada but shape our business success by attracting and keeping the best talent. We are committed to promoting equal opportunity in the automotive sector.”

The announcement of the awards is also in commemoration of this year’s World Day for Cultural Diversity for Dialogue and Development on May 21. Championing inclusion, diversity and equity in the workplace contributed to Cox Automotive Canada being named one of Greater Toronto’s Top Employers for 2021. Cox is devoted to driving positive change through internal efforts like the organization’s Black Employee Network (BEN) and Women With Drive (WWD) employee resource groups, and by supporting and collaborating with groups like Accelerate Auto and the BlackNorth Initiative on inclusiveness.

It’s rewarding to see highly-respected leaders like Maria Soklis, who lead progressive organization’s like Cox Automotive Canada embrace educational opportunities for Black students and other groups in the automotive industry,” said Jennifer Okoeguale, founding member of Accelerate Auto. “The Automotive Business School of Canada offers a range of programs that are an ideal launch pad for successful careers in automotive, and this is a fantastic opportunity.”

The awards will be presented to full-time Georgian College students in good academic standing enrolled in either the Honours Bachelor of Business Administration (Automotive Management) (Co-op) program or the Automotive Business (Co-op) program. Georgian College will manage the selection process while Cox Automotive Canada is presently committed to funding the awards for three years. As donor, Cox Automotive Canada is not involved in the selection of the award recipients.

For more information about Georgian College’s Automotive Business School of Canada: https://www.georgiancollege.ca/academics/programs/automotive-business/

About Cox Automotive Canada

Cox Automotive is transforming the way the world buys, sells, owns and uses cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. In Canada, the Cox Automotive family includes Clutch®, Dealertrack®, Dealer.com®, HomeNet®, Kelley Blue Book®, Manheim®, Modix®, NextGear Capital®, Ready Logistics®, RMS Automotive®, vAuto®, VinSolutions® and Xtime®, along with a host of other brands in other countries. The global company has 34,000 team members in more than 220 locations and is a partner to more than 50,000 auto dealers, as well as most major automobile manufacturers. Cox Automotive is a subsidiary of 120-year-old Cox Enterprises, Inc., and serving the automotive industry since 1926, which has revenues exceeding $20 billion and approximately 55,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive Canada, visit coxautoinc.ca.

About Accelerate Auto

Accelerate Auto is a not-for-profit organization dedicated to increasing Black representation in the Canadian automotive industry. We provide Black professionals and leaders with access to mentorship for skills building and peer networking to support professional growth and career development. We facilitate career pathing to attract more Black talent to automotive and build awareness of opportunities within the industry. We are dedicated to creating a stronger and more diverse automotive workforce.

It’s time to Accelerate Change. It’s time for Accelerate Auto. www.accelerateauto.ca


For media inquiries, please contact:

Ken Chiu, Public Relations and Media Manager, Cox Automotive Canada Ken.Chiu@coxautoinc.com | 416-435-2872

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