Cox Automotive Canada Reaches Out to Canadian Communities with Back to School Giving Campaign - Cox Automotive Canada

Cox Automotive Canada Reaches Out to Canadian Communities with Back to School Giving Campaign

Mississauga, Ont.—September 6, 2018—With the start of the 2018 back to school season, Cox Automotive Canada officially wrapped up its first annual company-wide school supply drive in partnership with multiple Canadian not-for-profit organizations. This year’s Ready … Set … School! campaignaimed to ensure Canadian children in need were set up for success in time for the new school year.

Cox Automotive Canada

Mississauga, Ont.—September 6, 2018—With the start of the 2018 back to school season, Cox Automotive Canada officially wrapped up its first annual company-wide school supply drive in partnership with multiple Canadian not-for-profit organizations. This year’s Ready … Set … School! campaignaimed to ensure Canadian children in need were set up for success in time for the new school year.

“Education is a pivotal component when it comes to breaking the cycle of poverty,” said Maria Soklis, President of Cox Automotive Canada. “When children return to school feeling prepared and confident, they are excited to learn, and this initiative gave our team an opportunity to positively impact the lives of Canadian children in need.”

For low-income families, the back to school season can pose a real challenge; a tight budget often means sacrificing food in order to purchase school supplies. The price children pay for their families’ financial situation can undermine their education by destabilizing their self-esteem and confidence, while also creating personal and emotional issues that will negatively impact their performance in school.

Cox Automotive Canada’s Ready … Set … School! initiative not only maximized the creation of shared values for staff, it also allowed each team member to focus on the importance of putting the greater good before their own.

“We’ve witnessed a lot of compassion and dedication during our corporate social responsibility initiatives,” said Grace Kong, Vice President, Human Resources, Cox Automotive Canada. “This time around, our goal was to collect back to school donations and then gather together to assemble backpacks. We hadn’t realized just how many team members would feel so generously compelled to take part.”

Last month, NextGear Capital, one of Cox Automotive Canada’s 10 brands, held a successful back to school CSR campaign that successfully partnered with the Boys and Girls Clubs of Peel, a not-for-profit, charitable organization that engages at-risk children, youth, and families from low-income communities. In Quebec, Cox Automotive Canada‘s Manheim Montreal team held Vision Réussite, a CSR initiative that saw staff contribute time and donations to La Commission Scolaire des Milles Îles (CSSMI).

Corporate social responsibility ultimately provides a win-win situation for every business. Not only does CSR appeal to socially conscious clients and team members, it also makes a marked difference in the world. And for the Cox Automotive Canada team, giving back initiatives – and the kindness attached to them – is something that is catching fire.

For more information, please contact Sarah Miller, Manager, Public Relations and Corporate Communications, Cox Automotive Canada for additional information at sarah.miller2@coxautoinc.com.

About Cox Automotive Canada

Cox Automotive is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. In Canada, the Cox Automotive family includes Dealer.com®, Dealertrack®, HomeNet®, Manheim®, NextGear Capital®, Ready Logistics®, RMS Automotive®, vAuto®, VinSolutions® & Xtime®, along with a host of other brands in other countries. The global company has 34,000 team members in more than 220 locations and is a partner to more than 50,000 auto dealers, as well as most major automobile manufacturers. Cox Automotive is a subsidiary of 120-year-old Cox Enterprises, Inc., which has revenues exceeding $20 billion and approximately 55,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive Canada, visit coxautoinc.ca.

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