» Cox Automotive Canada’s Dealer.com Launches New Capabilities to Canadian Dealers

Cox Automotive Canada’s Dealer.com Launches New Capabilities to Canadian Dealers

Dealer.com now offers an unparalleled online shopping experience for car-buyers and industry-leading marketing solutions for dealers in Canada.


Mississauga, Ont.—February 11, 2019—Cox Automotive Canada’s Dealer.com, the premier digital marketing solution and partner for dealerships, is launching new capabilities to Canadian dealerships through our dedicated Canadian subsidiary team. For the first time in Canada, Dealer.com’s industry-leading innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and car-buying experience, unlock digital marketing efficiency and tailor to emerging consumer needs.

Ninety percent of consumers say they prefer a unique car-buying journey that allows them to shop and buy in a very personalized way, and according to the Cox Automotive Future of Digital Retail Study, the majority of all traffic to dealership websites (56 percent) now comes from mobile devices. To address this demand, Dealer.com’s mobile-first redesign — a first in Canada — with immersive Vehicle Deal Pages (VDPs) and more, turns browsing consumers into car-buyers.

Dealer.com provides the ultimate digital storefront to ensure that a dealer’s inventory and brand message is presented to car shoppers in a powerful way. With constant innovation and groundbreaking technologies that give dealers the power to deliver a personalized customer experience, Dealer.com delivers a connected platform of websites, digital advertising and managed services—all backed by strategic support teams that customize solutions for each client.

Dealer.com’s new innovations help Canadian dealers deliver a more complete and connected digital storefront, with personalized experiences that reach and engage customers at every step of the shopping process while providing improved flexibility, customization, and Managed Services options.

“With features previously unavailable in Canada, the Dealer.com experience will be easier and more efficient than ever before with dedicated Canadian service, along with complete transparency of analytics, performance, and pricing,” said Jeff Clark, Cox Automotive Canada Vice President of Media Solutions.

Dealer.com’s new innovations include:

  • Enhanced Website Platform to Engage Shoppers –com personalized websites are redesigned for the modern car-buyer. All-new mobile-first site designs differentiate dealerships and immersive Vehicle Deal Pages (VDPs) turn browsing activities into buying behaviours. The updated VDP features enhanced inventory merchandising and available integrations with Cox Automotive’s HomeNet Automotive 4K and SnapLot 360 technology, enabling high-resolution imagery and 360-degree spins of vehicle interiors and exteriors. In addition, Dealer.com will be introducing all-new modern homepage designs that focus on imagery, facet search, personalization and clean hero messages to make it easier for customers to find the vehicles and features they want.
  • New Advertising Solutions to Target In-Market Buyers More Effectively –com Advertising solutions help dealers reach more buyers and drive them to relevant inventory, deepening their engagement with the dealer’s digital storefront. Integrated ad campaigns use advanced data-targeting capabilities to connect likely in-market buyers across paid search, display, social and video channels, influencing consumer demand at every stage of today’s digitally-driven shopping process. These solutions, integrated within the Dealer.com customized advertising package, save time and increase efficiency for shoppers and dealers alike, creating a more intuitive experience for car shoppers, advertising and website alignment for dealers, and increased traffic and leads.
  • Enhanced Managed Services to Create Custom Content –com is also expanding the offerings through its Managed Services team of digital marketing experts that provide cutting-edge strategy and execution to bring dealers the SEO, content and creative, and social media services needed to differentiate their dealership, drive more sales and book more service appointments. Managed Services has added content and creative capabilities to support fixed ops campaigns to promote specials and incentive campaigns. Videos can now be embedded within landing pages on the client web site and become an asset to strengthen broader marketing efforts, including social media and search engine optimization.

After 20 years as the automotive industry’s leading provider in the U.S. market, and over 10 years of experience in Canada, as of now, Dealer.com is offering its premier website and digital advertising solutions to Canadian dealers. Backed by the power of parent Cox Automotive’s 34,000-plus global team members and family of brands that help millions of car shoppers and 40,000 auto dealer clients across five continents, Dealer.com integrates with Cox Automotive brands Dealertrack, HomeNet, vAuto, VinSolutions and Xtime to simplify the process, remove friction and enable a smart, connected, and enjoyable online experience dealers and car-buyers expect

“With more of the process taking place online, Canadian car-buyers expect a digital shopping experience tailored to their specific needs,” said Cox Automotive Canada President, Maria Soklis. “The new Dealer.com innovations help dealerships build a customized digital marketing strategy that puts the right vehicles and right deals in front of the right customers to drive greater engagement, satisfaction and sales.”

To find out more about the automotive world’s most complete, connected and personalized website and digital advertising solution, tailored for Canadian dealers by Canada’s leading integrated technology provider, please visit Dealer.com/canada.

For more information or interview requests, please contact Marlena D’Ambrosio, North Strategic Public Relations: marlena.dambrosio@northstrategic.com.

About Dealer.com Canada

Dealer.com provides an integrated platform of Advertising, Website and Managed Services products which allow OEMs, dealer groups, retailers, and agencies to leverage advanced digital technology and data to better engage and connect with their customers. The company practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers. In Canada, Dealer.com is managed by Dealertrack Canada. For more information, visit Dealer.com/canada.

About Cox Automotive Canada

Cox Automotive makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Dealer.com®, Dealertrack®, HomeNet®, Manheim®, NextGear Capital®, Ready Logistics®, RMS Automotive®, vAuto®, VinSolutions® and Xtime®, along with a host of other brands in other countries, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents, and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. For more information, visit coxautoinc.ca.

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