Dealer.com Awarded Bing Growth Hacker of the Year - Cox Automotive Canada

Dealer.com Awarded Bing Growth Hacker of the Year

Burlington, Vt.—June 12, 2018—Dealer.com was named the Bing Growth Hacker of the Year, recognizing the company’s continued investment in engineering initiatives throughout the year to strengthen its connectivity and ability to grow successful advertising campaigns with Bing.

Bing Growth Hacker of the Year

Burlington, Vt.—June 12, 2018—Dealer.com was named the Bing Growth Hacker of the Year, recognizing the company’s continued investment in engineering initiatives throughout the year to strengthen its connectivity and ability to grow successful advertising campaigns with Bing.

Leveraging its powerful advertising platform, built for scalability, Dealer.com included Bing in the media plan for one of its largest OEM partners. As a result, Dealer.com helped bring thousands of new advertisers to the Bing search network and utilized its adverting solution’s technological advances to ensure its clients were positioned for optimal success. This campaign effectively helped dealers across the country expand their reach through the exclusive audience they can reach through Bing’s search network.

“Innovation, partnership, and positively influencing the automotive car searching and buying landscape have been the core of Dealer.com’s culture for twenty years,” said Chris Smith, associate vice president of Enterprise Media Sales for Dealer.com. “This award is a credit to the work of our engineers and digital strategists working closely with Bing to provide effective advertising solutions for our clients.”

In 2017, Dealer.com also implemented organization-wide business rules to include Bing as part of the recommended media plan for new advertising client launches. These new business rules, which included Dealer.com’s successful OEM initiative, helped increase the number of active Bing advertisers 132 per cent over the previous year.

“We are pleased to recognize Dealer.com as the Bing Growth Hacker of the Year,” said Steve Sirich, general manager of Bing Ads. “Our partnership has allowed Bing to build lasting relationships with Dealer.com’s OEM partners, providing a unique opportunity to utilize Bing’s network to reach car buyers.”

Dealer.com joined Bing Ads’ Elite SMB Partner Program in 2015, was recognized with Elite status by Microsoft in 2016, and awarded with the 2017 Global Channel Partner of the Year North America Award by Microsoft at its inaugural Global Bing Partner Awards ceremony.

For more information, please contact Sarah Miller, Manager, Public Relations and Corporate Communications, Cox Automotive Canada at sarah.miller2@coxautoinc.com.

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