» Digital retailing: Dealertrack Canada ‘marching in the right direction’

Digital retailing: Dealertrack Canada ‘marching in the right direction’

Dealertrack Canada vice-president and General Manager Richard Evans was recently featured in Auto Remarketing Canada where he was asked the question, “How far away is Canada from being able to buy 100 percent online”.

Dealertrack Canada vice-president and General Manager Richard Evans was recently featured in Auto Remarketing Canada where he was asked the question, “How far away is Canada from being able to buy 100 percent online”.

digital retailing

As Evans has stated in the past, automotive buyers are performing more of their shopping online, and dealers are looking to meet that demand by delivering more advanced, dealer-controlled shopping tools. And there is no reason car buyers don’t have the same expectations.

“Every other aspect of the retail environment, whether it’s electronics, whether it’s home improvement, we’re moving to digital retailing of these areas,” Evans said in the article.

You can read more about Evans thoughts on how Dealertrack is leading the automotive digital retailing revolution here.

Source: Auto Remarketing Canada

More News from Cox Automotive Canada

Back to All News
Back to All News