Dealertrack Digital Retailing Tracks Dealer Marketing Metrics Through Google Analytics - Cox Automotive Canada

Dealertrack Digital Retailing Tracks Dealer Marketing Metrics Through Google Analytics

Mississauga, Ont.—June 14, 2018—As part of Dealertrack Digital Retailing, the industry’s most accurate and comprehensive solution with omnichannel capabilities that support new and used vehicles, automotive dealers can now track Google Analytics that will follow a consumer’s journey from their online advertising and organic search results right through to the sale of the vehicle.

Google Analytics

Mississauga, Ont.—June 14, 2018—As part of Dealertrack Digital Retailing, the industry’s most accurate and comprehensive solution with omnichannel capabilities that support new and used vehicles, automotive dealers can now track Google Analytics that will follow a consumer’s journey from their online advertising and organic search results right through to the sale of the vehicle.

“With cross-domain tracking and Google Analytics tagging available within our tools, a dealer can now track a consumer’s actions from the time they click on an ad right through to the transaction itself,” said Jeff Gallon, Director Product Management, Dealertrack Canada.

Dealertrack Digital Retailing is connected directly to the Dealertrack Portal, which is the lending portal in most OEM digital retailing experiences in Canada today. This ensures that dealers will benefit from the following:

  • Dealertrack Digital Retailing tags consumer activity within the tools to measure engagement and capture essential data, like the most popular term and payment
  • Dealertrack Digital Retailing showcases the lenders of choice within the tools on their website
  • Dealertrack Digital Retailing keeps the consumer on the VDP (Vehicle Details Page) on the dealer’s website; they do not open in a new window or take the consumer off the dealer’s website where the dealer loses control of the experience and the ability to track their activity
  • Dealertrack Digital Retailing connects to Canada’s premiere lending portal, connecting dealers to over 60 lenders across the country

“Dealertrack’s breadth of services and access to data, supported by Cox Automotive Canada, makes us uniquely positioned to provide dealers with both services and insights,” said Richard Evans, Vice-President and General Manager, Dealertrack Canada. “Now, during this era of digital retail transformation, our Dealertrack Digital Retailing and Google Analytics integration will allow dealers to measure the ROI of their digital marketing efforts.”

For more information, please contact Sarah Miller, Manager, Public Relations and Corporate Communications, Cox Automotive Canada at sarah.miller2@coxautoinc.com.

More News from Cox Automotive Canada

Back to All News
Back to All News