» FFUN Group Launches Dealertrack Digital Retailing Across 10 Franchise Dealers

FFUN Group Launches Dealertrack Digital Retailing Across 10 Franchise Dealers

Mississauga, Ont.—September 12, 2018—Dealertrack Digital Retailing, the industry’s most accurate and comprehensive automotive digital retailing solution, today announced that the FFUN Group will deploy Dealertrack Digital Retailing across 10 of their franchise dealerships, including Acura, Dodge, Chrysler, Hyundai, Ford, and Kia. Effective immediately, the Dealertrack Digital Retailing online shopping experience is available to FFUN Group customers online and in-store.

Dealertrack

Mississauga, Ont.—September 12, 2018—Dealertrack Digital Retailing, the industry’s most accurate and comprehensive automotive digital retailing solution, today announced that the FFUN Group will deploy Dealertrack Digital Retailing across 10 of their franchise dealerships, including Acura, Dodge, Chrysler, Hyundai, Ford, and Kia. Effective immediately, the Dealertrack Digital Retailing online shopping experience is available to FFUN Group customers online and in-store.

The Saskatoon, Saskatchewan-based FFUN Group has established itself as one of Canada’s leading privately-owned automotive dealer groups. As the only digital retailing solution in Canada that accurately solves for both new and used cars and offers omnichannel capabilities, the FFUN Group’s decision to select and use Dealertrack Digital Retailing was based on the group’s customer-centric approach to business.

“Other competing solutions open in a new window and take the consumer off our dealer’s website and into their own experience, where our dealer ultimately loses visibility of that customer,” said Rob Weber, Vice-President of Operations at FFUN Group. “With Dealertrack Digital Retailing, our clients receive a seamless, efficient and convenient purchasing experience.”

With Dealertrack Digital Retailing, dealers can now track true ROI by following a customer all the way from an online ad or organic search through to the final sale in the Dealertrack portal, via cross-domain tracking with Google Analytics. Additionally, Dealertrack Digital Retailing keeps consumers on the vehicle display page (VDP) on the dealer’s website, increasing the users’ time on both site and engagement.

“Dealertrack’s breadth of services and access to data, supported by Cox Automotive Canada, makes us uniquely positioned to provide dealers like the FFUN Group with both services and insights,” said Richard Evans, Vice President, and General Manager, Dealertrack Canada. “FFUN Group customers also benefit from Dealertrack Digital Retailing connecting directly to the Dealertrack Portal, which is the lending portal in most OEM digital retailing experiences in Canada today.”

The following 10 FFUN Group franchise dealerships are now equipped with Dealertrack Digital Retailing:

For more information, please contact Sarah Miller, Manager, Public Relations and Corporate Communications, Cox Automotive Canada at sarah.miller2@coxautoinc.com.

About Dealertrack Canada
Dealertrack Canada is the leading provider of web-based software solutions and services for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Dealertrack Canada serves dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers with its comprehensive set of solutions including Sales/F&I products; market data for dealers, lenders and OEMs; and digital document services. Dealertrack Canada is a subsidiary of Dealertrack, which is owned and operated by Cox Automotive Canada. For more information about Dealertrack Canada, visit dealertrack.ca.

About FFUN Group
The FFUN Group has established itself as one of Canada’s leading privately-owned businesses. Built on a customer-centric, no-nonsense platform, it has since expanded to encompass a blend of these traditional community-focused values with an innovative, entrepreneurial spirit. Today, FFUN is more than a name; it’s an outlook, a way of living and doing business. It is a group of companies unified by a culture of quality, passion, empowerment, innovation, optimism, and growth; each working to make the world a “FFUN” place! For more information about FFUN Group, visit ffunmotors.com

About Cox Automotive Canada
Cox Automotive is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. In Canada, the Cox Automotive family includes Dealer.com®, Dealertrack®, HomeNet®, Manheim®, NextGear Capital®, Ready Logistics®, RMS Automotive®, vAuto®, VinSolutions® & Xtime®, along with a host of other brands in other countries. The global company has 34,000 team members in more than 220 locations and is a partner to more than 50,000 auto dealers, as well as most major automobile manufacturers. Cox Automotive is a subsidiary of 120-year-old Cox Enterprises, Inc., which has revenues exceeding $20 billion and approximately 55,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive Canada, visit coxautoinc.ca.

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