» Kelley Blue Book Canada’s Inventory Lead Program Connects Dealer Inventories Directly to Car Buyers

Kelley Blue Book Canada’s Inventory Lead Program Connects Dealer Inventories Directly to Car Buyers

Mississauga, ON—January 11, 2021— During a year when access to reliable data and insights was more critical than ever before for the automotive industry, Cox Automotive Canada’s Kelley Blue Book® continued to evolve its Industry Solutions in 2020 to deliver values and confidence to dealers and the industry during turbulent times. In addition to refining its MarketLens and Pricing Service API solutions launched in 2019, Kelley Blue Book is now offering Canadian dealers an Inventory Lead Program that connects them and their inventory directly to car buyers on the recently launched KBB.CA.

“In addition to the many benefits that Kelley Blue Book’s MarketLens and Pricing Service API solutions deliver, our new Inventory Lead Program provides our partners with an even more holistic solution by delivering customer leads directly from KBB.CA,” said Stephanie Turner, Head of Product, Cox Automotive Canada and Brazil.  

A trusted leading voice for vehicle valuations and automotive research for more than 90 years, Kelley Blue Book has built a fulsome set of Canadian tools to improve the remarketing process that begins with delivering the values and confidence the industry and its dealers are looking for. The Kelley Blue Book MarketLens and Pricing Service API industry solutions provide additional business impact by providing objective guidance when buying and selling inventory and automating key parts of the remarketing process.

Building an even further holistic integration that benefits both Canadian dealers and customers, the new Kelley Blue Book Inventory Lead program leverages the recently launched KBB.CA website where consumers can find the right price for the car they want to buy or sell, read expert reviews and comparisons about the top vehicles available in Canada, and browse through thousands of new and used vehicle listings. The Inventory Lead Program posts dealer inventory and features their locations on KBB.CA to receive leads directly from consumers. Dealers receive leads from car buyers looking to trade-in their vehicle, wanting to receive a quote on a new vehicle or browsing through available inventory across the country. Key Kelley Blue Book Inventory Lead Program features include:

Inventory Leads

  • Dealers can list their inventory on KBB.CA’s Cars For Sale
  • Inventory will be strategically placed on the dealer Homepage, pricing pages or vehicle reviews that match the brand and/or model

Trade-In Leads

  • Car buyers looking up their vehicle’s trade-in value can request an offer from a local dealer to purchase their vehicle

New Car Price Quotes Leads

  • If a car buyer is researching a new vehicle, they can request a quote to purchase from a local dealership

Providing the foundation to a complete solution for dealers is the Kelley Blue Book used vehicle values, which are based on real-time transactions and listings of what the market is paying for vehicles, with adjustments made every three weeks by local analysts to reflect changes in market conditions. With the specific business results that the MarketLens, Pricing Service API, and Inventory Lead Program solutions provide, paired with strong traffic and many of Canada’s dealerships listing thousands of vehicles on KBB.CA, Kelley Blue Book has the tools, leads and insights to give Canadian dealers and automotive industry stakeholders a competitive advantage.

To find out more about the new Inventory Lead Program and any information about Kelley Blue Book’s Canadian offerings, please contact KBBSales@coxautoinc.com.


About Kelley Blue Book®

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. The company provides market reflective values with its famous Kelley Blue Book® Price Advisor tool through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book® is part of the Cox Automotive Canada family along with a host of other brands offered in Canada. For more information about Kelley Blue Book, visit B2b.kbb.ca or  KBB.CA.

About Cox Automotive Canada

Cox Automotive is transforming the way the world buys, sells, owns and uses cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. In Canada, the Cox Automotive family includes Clutch®, Dealertrack®, Dealer.com®, HomeNet®, Kelley Blue Book®, Manheim®, Modix®, NextGear Capital®, Ready Logistics®, RMS Automotive®, vAuto®, VinSolutions® and Xtime®, along with a host of other brands in other countries. The global company has 34,000 team members in more than 220 locations and is a partner to more than 50,000 auto dealers, as well as most major automobile manufacturers. Cox Automotive is a subsidiary of 120-year-old Cox Enterprises, Inc., and serving the automotive industry since 1926, which has revenues exceeding $20 billion and approximately 55,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive Canada, visit coxautoinc.ca.

For media inquiries, please contact:

Mark James, Senior Manager, Corporate Communications & Public Relations, Cox Automotive Canada mark.james@coxautoinc.com | 647-522-8377

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